Brand & Marketing Finance Manager

Company: Fossil Group
Location: Richardson
Posted on: April 1, 2026

Job Description:

Make An Impact: We are seeking a strategic Brand & Marketing Finance Manager to serve as the primary financial architect for our global brand and marketing teams. In this role, you will move beyond traditional accounting to become a true business partner, translating marketing strategies into financial models and providing the data-driven "why" behind our investment decisions. Your mission is to bridge the gap between creative vision and financial rigor, ensuring that our marketing spend is optimized to drive long-term brand equity and immediate commercial growth. This role is a hybrid position, requiring you to be onsite Monday through Thursday, with the option to work remotely on Fridays. You will report directly to the Senior Director of Finance. What you will do in this role: Strategic Partnership: Act as the dedicated financial advisor to the Chief Marketing Officer and Brand Leads. Attend creative planning sessions to provide real-time financial perspective on campaign feasibility and ROI. Financial Planning & Analysis (FP&A): Lead the annual budgeting and quarterly forecasting processes for all marketing channels (Digital, Social, Retail, and Wholesale Co-op). Investment Optimization: Develop frameworks to evaluate the effectiveness of marketing spend. Analyze Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) data to recommend shifts in budget allocation. Decision Support & Visibility: Create high-impact dashboards that provide the marketing team with visibility into their "burn rate," committed vs. uncommitted funds, and projected outcomes. Contract & Vendor Oversight: Partner with Procurement and Marketing to review agency contracts and media buys, ensuring favorable terms and alignment with the total budget. Performance Tracking: Measure the success of product launches and brand collaborations, providing post-mortem financial analysis to inform future strategies. Who You Are: A Bachelor’s degree in Finance, Accounting, Economics, or a related field; an MBA or CPA is highly preferred 5–7 years of progressive experience in Finance or Business Operations; experience in a consumer-centric industry (Retail, CPG, or Fashion) is preferred Advanced Excel skills (financial modeling) and experience with SAP/ERP systems Familiarity with BI tools (Tableau or Power BI) to create data visualizations Excellent communication skills, with the capacity to translate complex financial concepts for non-finance, creative colleagues What We Offer: Comprehensive Benefits: Includes health and well-being services Retirement Planning: 401(k) match and educational resources Paid Parental Leave & Return to Work Program: Support for new parents and caregivers Generous Paid Time Off: Floating Holidays, Sick Time, Personal Days, Summer Flex Fridays Work Flexibility: Hybrid schedule plus “Work-From-Anywhere” options Tuition Reimbursement: Support for approved educational programs Employee Discounts: Enjoy savings on Fossil merchandise

Keywords: Fossil Group, Fort Worth , Brand & Marketing Finance Manager, Accounting, Auditing , Richardson, Texas