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Social Media Manager

Company: Sagora Senior Living
Location: Fort Worth
Posted on: November 22, 2021

Job Description:

The Social Media Manager is responsible for the social media presence of all 38 brands of Sagora Senior Living. The goal of this role is to manage content and exposure of Sagora's online presence.

Located in Downtown Fort Worth, just minutes away from Sundance Square, Sagora Senior Living's Corporate office is a fun place to work. In addition to our unmatched company culture and potential growth opportunities, we also offer the opportunity to work in an ever-growing industry alongside people who care, just like you. Certified under "Great Places To Work" in the top 25, we offer Independent Living, Assisted Living, and Memory Care living options at communities across five states. Serving at our Corporate Office means getting the privilege to build meaningful relationships and support communities so that we can work together towards our mission to change lives.

Position details:

  • Location: Sagora Home Office
  • City, State: Fort Worth, TX
  • Community details:
  • Status: Full Time
  • Shift/hours: Business hours
    • Social media content creation and management for 28 different brands' social media accounts and corporate accounts on Facebook, LinkedIn, Instagram, Twitter, and YouTube
    • Monitoring and maintenance for all profiles on each social media platform
    • Integrated regular reporting
    • Combining data from Google Analytics, reports, and social media to optimize social targeting
    • Budget and planning for boosted social posts targeted to a specific audience to increase reach
    • Research digital audience preferences and current trends
    • Moderate all user-generated content and monitor user comments in line with our client's company policy for each state
    • Design posts to sustain readers' curiosity and creating buzz around new products
    • Develop original digital content and suggest creative ways to attract more customers and promote our brand
    • Increase web traffic and customer engagement metrics aligned with broader marketing strategies
    • Measure web traffic and monitor SEO
    • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
    • Train co-workers to use social media in a cohesive and beneficial way
    • Facilitate online conversations with customers and respond to queries
    • Report on online reviews and feedback from residents and associates
    • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
    • Oversee social media account layout
    • Suggest new ways to attract prospective customers, like promotions and competitions
    • Other special projects and duties as assigned
      • Minimum of two years corporate or agency social media management experience - SAMPLES required
      • Strong Social Media experience in a marketing capacity (not personal use) including all social media platforms (Facebook, Twitter, Instagram, SnapChat, LinkedIn)
      • Bachelor's Degree in Marketing, Communications, Business, or related field required
      • In-depth knowledge of SEO, keyword research and Google Analytics
      • Experience with Hootsuite, Hubspot and Facebook Ad Platforms
      • Experience with Live streaming is a plus
      • 1+ years of marketing experience in senior housing or related field preferred, but not required
      • Working knowledge of sales and marketing concepts to include principles and methods for promoting, and selling products and/or services
      • Familiarity with online marketing strategies and marketing channels
      • Strong project management and organization skills during multitasking
      • Working knowledge of Microsoft Office and design software including Excel, Adobe Creative Suite, and Google Analytics
      • Professional communication skills
      • Ability to work effectively in a team setting
        Sagora does not accept unsolicited resumes from headhunters, recruitment agencies or fee based recruitment services. Sagora is an equal opportunity employer and will consider all applicants without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law.

Keywords: Sagora Senior Living, Fort Worth , Social Media Manager, Advertising , Fort Worth, Texas

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