Content Marketing Specialist (USA remote)

Company: Turnitin
Location: Fort Worth
Posted on: May 15, 2022

Job Description:

Company Description Turnitin is your partner in education with integrity. Turnitin---s originality Turnitin is a global SaaS company dedicated to ensuring the integrity of education and research and supporting the development of original thinking skills. As the academic and research landscape evolves, Turnitin stays ahead of trends through advancements in technology and deep partnerships with education leaders, institutions, and practitioners. Turnitin---s content databases --- built over 20 years --- provide an unparalleled repository of 1 billion student papers, best-in-class scholarly content from top publishers in every major discipline and in dozens of languages, and 70 billion current and archived web pages. We promote honesty, consistency, and fairness across all assignment types and subject areas so that educators can help students do their best, original work. Job Description The role Turnitin is looking for a Content Marketing Specialist to create compelling content that drives higher customer and prospect engagement and results in more qualified leads for Sales. In your role, you will be responsible for understanding customer personas , their pain points, and how Turnitin solutions support educators and administration to solve their unique challenges. You---ll proactively use your passion for education and passion for storytelling to curate beautiful, meaningful content that inspires our educational community to achieve more with Turnitin solutions. In Detail--- Reporting to the Regional Marketing Director, North America, you will be responsible for creating high-quality creative content, with a special focus in customer stories, through collaboration with the Creative, Product and Corporate Marketing teams; Strategizing content pillars and planning the editorial calendar for the region; Research, recommend and produce new content formats that drive the attention of the different personas in the target audience; Seek and facilitate meaningful conversations between Turnitin and our customers; Write content for assets such as case studies, brochures, one pagers, blog posts; Manage the production of video and photography; Splint content from one medium into multiple pieces for reuse; Identify and creatively communicate best practices that drive awareness, lead gen and usage growth; Work with other content marketers to maintain and evolve voice and tone guidelines and help evangelize those resources across the company Enable the Sales team to speak with the voice of the customer in emails, meetings and conversations with prospects and customers. Tracking and measuring content impact to evaluate what is working or not and ensure that content strategy meets business objectives. Qualifications What you bring--- Passion for the educational industry; Stellar writing skills; Visual, audio and video content creation experience, well-developed eye/ear for best practices in each; Understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and how to combine them; Interviewing skills, how to ask effective questions and develop rapport/trust with story subjects. Personal Attributes Entrepreneurial, self starter and with a positive attitude; Take ---no--- as a challenge - not an obstacle; persistently tenacious; Highly self motivated and committed; Organized and results oriented; Fast paced - thrives in a fast-moving environment with relentless grit; Approachable; Tenacious; High level of personal gravitas; High level of personal & team organization. Where You---ll Be--- Based in Pittsburgh or remote in the US; May be required to travel across the U.S. and Canada for meetings with team and customers. In Return You---ll get--- Challenging working environment with an exciting team in a top edtech company with the most penetration in higher education; Expensed travel; Holiday allowance. Requirements and Skills 2 years of experience in business-to-business content marketing 2 years of experience in project management Proven experience writing and producing content for different channels; Experience in academia and/or with academic writing is highly desirable; Experience with Turnitin as a user is highly desirable. Additional Information Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. Our Values underpin everything we do. Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do. Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so. Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors. Action & Ownership - We have a bias toward action and empower teammates to make decisions. One Team - We strive to break down silos, collaborate effectively, and celebrate each other---s successes. Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education. Seeing Beyond the Job Ad At Turnitin, we recognize it---s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you---re willing to learn and evolve alongside us, join our team Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ community, regardless of age, gender, religion, marital or veterans status.

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