Content Marketing Manager
Company: Xplor
Location: Fort Worth
Posted on: May 15, 2022
Job Description:
Company Description We're Xplor. There's a good chance you've
not heard of us yet - we're just getting going. We've also just
rebranded ourselves and are emerging as Xplorers. Xplor is a global
provider of business management software, payments and value-added
services that power boutique studio, gyms, fitness facilities,
childcare centers and independent personal trainers across the
globe. Our ambition is to empower passionate people and deliver a
compelling integrated proposition to enable clients to spend more
time growing their business. After our acquisition by Advent
International, and subsequent merger with Clearent, we're excited
to deliver on our value creation program to achieve our bold growth
ambition. And we're getting ready to go big, and even more global.
- Xplor has brought together 20 different software and payment
processing brands to create Fitness and Wellbeing vertical
business. Across North America Xplor currently goes to market with
7 software brands including Marianatek, Perfectmind, BrandBot,
ZingFit, Xplor Studio, TrueCoach and PTMinder. There's more than
900 of us in the global Xplor Fitness and Wellbeing team and we're
passionate about enabling gym and studio owners, leisure centers,
and personal trainers to deliver better business outcomes for
themselves and their customers. Job Description We are on the hunt
for a highly strategic and creative Content Marketing Manager to
lead content generation for our Coach and Ignite segments. This
exciting position provides the opportunity to join a dynamic
marketing team that has more than doubled in size in the past 12
months! To say the least - there are lots of exciting things
happening and the team ambitions are big! The Xplor Fitness and
Wellbeing vertical is in the process of establishing an in-house
agency encompassing performance marketing, creative and content
services. This role is a key role within that team, leading the
strategy and production of content for our brand and demand
generation efforts. You'll be partnering with key teams in our
vertical - the Commercial sales team, the customer service team,
and the product teams - to identify key messages that speak to our
prospects and clients. Then together with the creative copywriter
and external partners, you'll lead the development of engaging
content that drives our demand generation efforts across paid
digital, organic, and social channels. - The role reports into the
Regional Marketing Leader for North America and works alongside the
Product and Field Marketing Managers in the region. This is a key
leadership role within the North American team as it is part of a
new content development function being built from the ground up, so
there is a significant opportunity to put your stamp on the
processes, ways of working and culture of the team. - Key
Responsibilities
- Define and own the content offer conversion strategy for our
Coach and Ignite brands globally -
- Partner with the Product, Sales, and wider Marketing team to
develop a quarterly content calendar aimed at converting web
visitors into leads.
- Maintaining a high-quality content database by regularly
auditing the performance of our content and historically optimizing
content to ensure content is highly valuable, accurate, and brand
compliant.
- Reporting on the performance of net new content and content
optimizations to inform future content development and help the
team decide which high-impact opportunities to prioritise.
- Standardise content performance reporting to inform leadership
on the evolution of the conversion strategy across all
channels
- Partnering with our web strategy team, when needed, to inform
tests across content offer landing pages and calls-to-action to
increase conversion rate. -
- Create, update, and manage content resources for brands in a
visible and usable way for use by product, sales and other
marketing teams. -
- Help translate the technology into a customer-focused value
statement (what problem are we solving? how does this technology
help customers achieve their goals?)
- Formalize templates and tools for producing content at the
product level (ex: content audit, data analysis, impact
assessments) Qualifications Experience / Skills Required
- 5+ years experience developing and executing a product-related
content strategy with proven results
- Demonstrated leadership in using content strategy principles to
plan and deliver content to multiple stakeholders and persuading
them to adopt new ideas
- Evidence of best practice content execution using a variety of
content types to reach various audiences (video/ interaction/
personalisation/ latest content trends)
- Expert at using data, user research, and industry trends to
inform content decisions
- Commercial business experience (driving ROI) Experience/Skills
Desired
- Experience with SaaS products and/or solution selling is
desirable
- Previous success working in a matrix organisation and/or
cross-functional environment
- Detail-oriented with strong project management skills
- Excellent written, verbal and presentation skills to address
audiences of varying seniority and relevance
- Experience with marketing automation tools and Salesforce CRM
is an advantage
- Previous experience working abroad or in an international
capacity in a global company
- Be a team player with a positive, can-do attitude and be very
comfortable with continuously changing opportunities and
priorities. Additional Information What does it mean to work for
Xplor? Our four core values - Make life simple, Build for people,
Move with purpose and Create lasting communities - are key to who
we are and guide us from how we hire to how we recognise our team
members. Some of the perks of working with us: -
- Flexible PTO -
- 4% 401k Match -
- Unparalleled opportunities to learn and accelerated career
development -
- A collaborative, team environment with people who truly love
what they do -
- 12 weeks Gender Neutral Paid Parental Leave for both primary
and secondary -carer -
- Unlimited access to Udemy for Business, 10% of your time
devoted to growing you and your career, and further support to help
you grow -
- Access to mental health support -
- Fully flexible work arrangements - More about us - We've
recently expanded our reach by merging the two software and
payments powerhouses TSG and Clearent. The resulting company is
Xplor Technologies serving over 82,000 businesses that processed
over $27 billion in payments, operating across 158 countries in
2020. - Xplor is headquartered in the United States in Atlanta, GA,
with operations across North America, Australasia, Europe, and the
United Kingdom. We now have over 2,000 Xplorers, working across
five "everyday life" verticals: Education, Health and Fitness,
Boutique Wellness, Field Services and Personal Services. - Sheryl
Sandberg once said, "If you're offered a seat on a rocket ship,
don't ask what seat! Just get on." We couldn't agree more. So, are
you ready to get on board? To learn more about us -and our products
, please visit - - Xplor is proud to be an Equal Employment
Opportunity employer. - We're dedicated to attracting, retaining
and developing our people regardless of gender identity, ethnicity,
sexual orientation, disability, veteran status -and age.
Applications are encouraged from all sectors of the community. -
All Information will be kept confidential according to EEO
guidelines. - We promote flexible working wherever we can, so
whether you prefer to be fully remote or in an office, the choice
can be yours. - We're committed to replying to each application and
look forward to getting in touch with you soon.
Keywords: Xplor, Fort Worth , Content Marketing Manager, Advertising , Fort Worth, Texas
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