Content Marketing Manager

Company: Xplor
Location: Fort Worth
Posted on: May 15, 2022

Job Description:

Company Description We're Xplor. There's a good chance you've not heard of us yet - we're just getting going. We've also just rebranded ourselves and are emerging as Xplorers. Xplor is a global provider of business management software, payments and value-added services that power boutique studio, gyms, fitness facilities, childcare centers and independent personal trainers across the globe. Our ambition is to empower passionate people and deliver a compelling integrated proposition to enable clients to spend more time growing their business. After our acquisition by Advent International, and subsequent merger with Clearent, we're excited to deliver on our value creation program to achieve our bold growth ambition. And we're getting ready to go big, and even more global. - Xplor has brought together 20 different software and payment processing brands to create Fitness and Wellbeing vertical business. Across North America Xplor currently goes to market with 7 software brands including Marianatek, Perfectmind, BrandBot, ZingFit, Xplor Studio, TrueCoach and PTMinder. There's more than 900 of us in the global Xplor Fitness and Wellbeing team and we're passionate about enabling gym and studio owners, leisure centers, and personal trainers to deliver better business outcomes for themselves and their customers. Job Description We are on the hunt for a highly strategic and creative Content Marketing Manager to lead content generation for our Coach and Ignite segments. This exciting position provides the opportunity to join a dynamic marketing team that has more than doubled in size in the past 12 months! To say the least - there are lots of exciting things happening and the team ambitions are big! The Xplor Fitness and Wellbeing vertical is in the process of establishing an in-house agency encompassing performance marketing, creative and content services. This role is a key role within that team, leading the strategy and production of content for our brand and demand generation efforts. You'll be partnering with key teams in our vertical - the Commercial sales team, the customer service team, and the product teams - to identify key messages that speak to our prospects and clients. Then together with the creative copywriter and external partners, you'll lead the development of engaging content that drives our demand generation efforts across paid digital, organic, and social channels. - The role reports into the Regional Marketing Leader for North America and works alongside the Product and Field Marketing Managers in the region. This is a key leadership role within the North American team as it is part of a new content development function being built from the ground up, so there is a significant opportunity to put your stamp on the processes, ways of working and culture of the team. - Key Responsibilities

• Define and own the content offer conversion strategy for our Coach and Ignite brands globally -
• Partner with the Product, Sales, and wider Marketing team to develop a quarterly content calendar aimed at converting web visitors into leads.
• Maintaining a high-quality content database by regularly auditing the performance of our content and historically optimizing content to ensure content is highly valuable, accurate, and brand compliant.
• Reporting on the performance of net new content and content optimizations to inform future content development and help the team decide which high-impact opportunities to prioritise.
• Standardise content performance reporting to inform leadership on the evolution of the conversion strategy across all channels
• Partnering with our web strategy team, when needed, to inform tests across content offer landing pages and calls-to-action to increase conversion rate. -
• Create, update, and manage content resources for brands in a visible and usable way for use by product, sales and other marketing teams. -
  • Help translate the technology into a customer-focused value statement (what problem are we solving? how does this technology help customers achieve their goals?)
  • Formalize templates and tools for producing content at the product level (ex: content audit, data analysis, impact assessments) Qualifications Experience / Skills Required
    • 5+ years experience developing and executing a product-related content strategy with proven results
    • Demonstrated leadership in using content strategy principles to plan and deliver content to multiple stakeholders and persuading them to adopt new ideas
    • Evidence of best practice content execution using a variety of content types to reach various audiences (video/ interaction/ personalisation/ latest content trends)
    • Expert at using data, user research, and industry trends to inform content decisions
    • Commercial business experience (driving ROI) Experience/Skills Desired
      • Experience with SaaS products and/or solution selling is desirable
      • Previous success working in a matrix organisation and/or cross-functional environment
      • Detail-oriented with strong project management skills
      • Excellent written, verbal and presentation skills to address audiences of varying seniority and relevance
      • Experience with marketing automation tools and Salesforce CRM is an advantage
      • Previous experience working abroad or in an international capacity in a global company
      • Be a team player with a positive, can-do attitude and be very comfortable with continuously changing opportunities and priorities. Additional Information What does it mean to work for Xplor? Our four core values - Make life simple, Build for people, Move with purpose and Create lasting communities - are key to who we are and guide us from how we hire to how we recognise our team members. Some of the perks of working with us: -
        • Flexible PTO -
        • 4% 401k Match -
        • Unparalleled opportunities to learn and accelerated career development -
        • A collaborative, team environment with people who truly love what they do -
        • 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary -carer -
        • Unlimited access to Udemy for Business, 10% of your time devoted to growing you and your career, and further support to help you grow -
        • Access to mental health support -
        • Fully flexible work arrangements - More about us - We've recently expanded our reach by merging the two software and payments powerhouses TSG and Clearent. The resulting company is Xplor Technologies serving over 82,000 businesses that processed over $27 billion in payments, operating across 158 countries in 2020. - Xplor is headquartered in the United States in Atlanta, GA, with operations across North America, Australasia, Europe, and the United Kingdom. We now have over 2,000 Xplorers, working across five "everyday life" verticals: Education, Health and Fitness, Boutique Wellness, Field Services and Personal Services. - Sheryl Sandberg once said, "If you're offered a seat on a rocket ship, don't ask what seat! Just get on." We couldn't agree more. So, are you ready to get on board? To learn more about us -and our products , please visit - - Xplor is proud to be an Equal Employment Opportunity employer. - We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status -and age. Applications are encouraged from all sectors of the community. - All Information will be kept confidential according to EEO guidelines. - We promote flexible working wherever we can, so whether you prefer to be fully remote or in an office, the choice can be yours. - We're committed to replying to each application and look forward to getting in touch with you soon.

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