Digital Marketing Analytics Coordinator
Company: Schaefer Advertising
Location: Fort Worth
Posted on: May 16, 2022
Job Description:
Job DescriptionAt Schaefer Ad Co., our goal is to make life
better for our clients, our team, our community and ourselves. Our
culture impacts every area of the agency and is rooted within every
employee from the top down. Across each discipline, every person at
the agency is encouraged to be their best selves — even the agency
dog. That's why Schaefer Ad Co. is more than just one person, a
name on a building, or even just a place where people come to work.
It is a place that fosters community, where differences are
admired, and out-of-the-box ideas are encouraged. Within these four
walls is an environment that demands self- and team-growth via
exposure to new things. This mindset is what drives our agency to
be an empowering place to work that always strives to maintain a
fun, engaging and collaborative environment.Whether it is through
our various Schaefer outings or our internal kitchen happy hours,
at Schaefer individuality is celebrated at every opportunity. The
result of this type of environment is a place that every employee
is proud to call home. Because at Schaefer Ad Co. we are more than
just merely coworkers, we are a family – and not the type that is
simply united by blood, or are forced to spend the holiday
together, but a group of people who genuinely trust, care about,
and look out for each other.VISIONSchaefer Advertising Co. is
seeking a data-driven Analytics Coordinator to join our team. As
part of the Digital team, this person will work under the Digital
Supervisor and in collaboration with the full digital team to bring
client reports to life across Schaefer's three key verticals—
Healthcare, Real Estate, and Attractions, Tourism & The Arts. The
Analytics Coordinator is responsible for managing key areas of
Schaefer's analytics process, including monthly report calendar
management, data aggregation, dashboard development and report
visualization. The Analytics Coordinator will work closely with the
media and CRM teams to ensure all campaign data is collected and
reported on within a given reporting period. The right person for
this role must be extremely detail-oriented, with a critical eye on
deadlines at all times. Through the duration of this role, the
Analytics Coordinator will gain experience in Google Analytics and
Google Data Studio for reporting needs. In addition, this person
will receive training and experience in Google Tag Manager and paid
media platforms, including social, search, display, and others. The
Analytics Coordinator will also learn the basics of CRM and email
marketing. All of the above positions the Digital Media Coordinator
for long-term agency growth in analytics, paid media management, or
CRM. KEY RESPONSIBILITIES
- Monthly report calendar development and management with a high
level of attention to deadlines at all times
- Manage team and client expectations regarding report delivery
and timelines based on agreed upon deadlines
- A systematic approach to data aggregation from paid media
channels (Facebook, Instagram, LinkedIn, Programmatic, Paid Search,
etc.) as well as email, SMS, and other channels
- Reporting dashboard development and visualization in Google
Data Studio
- Ongoing management of dashboard reports, including
troubleshooting of data connections
- Basic website data and media analysis in collaboration with the
media and CRM teams; gain proficiency in producing analysis and
findings with clear and actionable insights to more effectively
achieve KPIs
- Manage reports through agency proofing platform, from first to
final review, include required revisions
- Fundamental Google Analytics maintenance as well as site
tagging through Google Tag Manager
- Join and contribute to internal or client reporting calls as
needed in partnership with digital leadership
- Proactively identify opportunities to improve, or enhance,
reporting processes and formats, including opportunities for data
aggregation and synthesis
- Engage fully in agency provided talent development exercises as
well as seek out personal talent development for ongoing technical
and professional growth QUALIFICATIONS/SKILLS
- 1-2 years of work or internship experience in a media, agency,
or internal marketing environment
- Google Analytics experience preferred
- Must possess a top-line understanding of paid media
channels
- Must possess strong financial acumen and analytic
abilities
- Strong Microsoft Excel skills
- Must demonstrate excellent project management skills
- Flexible and adaptable to change
- Superior communication skills, both written and verbal; ability
to be highly persuasive when necessary.
- Must be able to multi-task and manage deadlines in a fast-paced
environment.
- Ambition to grow your advertising experience and advance your
career in digital media, content marketing, analytics, project
management or account services. BENEFITS
- 401k with 3% Employer Contribution
- Health, Dental, and Life Insurance
- Voluntary Vision Insurance
- Paid Vacation
- Personal Days, Generous Holiday Schedule
- Remote work availableSCHAEFER TALENT
PHILOSOPHYPerformance:Every job in the world comes with a certain
set of expectations. But at Schaefer, we set the bar
unapologetically high. Exceeding expectations is a great place to
start. Every job matters, and whether it's behind the scenes or in
front of our clients, performing each task with excellence is what
sets us apart.Behavior:Every Schaefer employee is responsible for
positively contributing to the length and breadth of our culture.
We have a responsibility to each other and to our clients, so we
will beour best, healthiest selves. That doesn't mean we're all the
same; we're a diverse collection of personalities, preferences,
tastes and talents. We will be patient. We will be kind. We will be
respectful and compassionate. We will put others first. We will
always tackle conflict with respect.Differentiation:Good work is
expected. Great work is rewarded. We all play a role in advancing
this company forward, and each person's path will be clearly
defined based on their responsibilities, performance, capacity to
grow and drive to learn. We invest and reward employees who
consistently demonstrate a drive for company and personal
growth.Transparency:We will provide a clear path for all employees
through training and experiences to develop the skills and
characteristics needed for advancement. We value transparency in
the form of open and honest dialogue across every position in the
company. We want to understand your career aspirations – and we
will be transparent with you as that relates to your opportunity
for growth and advancement.Accountability:No one's perfect. And no
one's an island. If we're going to meet our high standards and
lofty goals for growth and achievement, we all need accountability.
To us, this isn't a looking down but a coming alongside of one
another as we all pursue excellence. You have a responsibility to
yourself and to the agency to do what you say you are going to do,
when you said you were going to do it. And help hold others
accountable to doing the same.Powered by JazzHRKk4BIl29Mq
Keywords: Schaefer Advertising, Fort Worth , Digital Marketing Analytics Coordinator, Advertising , Fort Worth, Texas
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