Marketing Media Buyer
Company: Sagora
Location: Fort Worth
Posted on: May 16, 2022
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Job Description:
The Media Buyer is an essential part of the Sagora marketing and
creative team. They purchase advertising space in print, outdoor,
broadcast, and online outlets, such as newspapers, magazines,
billboards, radio stations, television stations, social media and
websites.
The Media Buyer negotiates and forms relationships with advertising
sales representatives to acquire cost-efficient and
budget-conscious advertising placements, sponsorships and media
bundles. They must understand the Sagora Senior Living communities
needs and research what media are available in their markets,
desirable time slots, demographics and more to determine the best
possible venue or medium for advertising initiatives.
Sagora Senior Living is one of the top 50 senior housing operators
in the United States offering independent living, assisted living,
and memory care services. We are looking for compassionate and
caring individuals to join our team to uphold our "Residents First"
philosophy. We offer a competitive compensation and benefits
package along with additional company perks.
If you are looking for a rewarding position and a great company
culture, we urge you to apply!
Responsibilities:
* Perform media placements with local advertising outlets
* Research new opportunities and evaluate existing placements
* Work closely with Creative Director and Divisional Sales
Directors on developing media campaigns
* Maintain budget summaries and weekly spenddown reports
* Work with Sales and Creative teams to develop and maintain
monthly and quarterly media schedules
* Create job requests for media needs in project management
software for creative team to produce assets
* Receive, catalog and deliver invoices to accounting
department
* Maintain catalog of tear sheets from placements
* Produce reports as necessary
* Perform other ancillary duties as necessary
Skills and Requirements:
* Bachelor's degree in marketing or related field preferred
* 2-3 years of experience in media placement, marketing,
advertising and budget management required
* Agency experience desirable
* Analytical thinking skills
* Excellent written and verbal communication
* Market Research experience
* Proficient in Microsoft Office especially Excel and Word
* Demonstrated understanding of budgets, spenddowns, invoicing and
financial planning
* Demonstrated understanding of media plans, marketing tactics, and
advertising campaigns
* Ability to work cohesively with a team
* Task oriented and able to meet deadlines
* Ability to work within changing deadlines and accommodate
unscheduled requests
* Senior living experience preferred
Keywords: Sagora, Fort Worth , Marketing Media Buyer, Advertising , Fort Worth, Texas
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