Digital Mktg Specialist-BUI
Company: D. R. Horton
Location: Fort Worth
Posted on: June 24, 2022
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Job Description:
minutes of inactivity. Job Description - Digital Mktg
Specialist-BUI (2203548) Job Description Digital Mktg
Specialist-BUI - 2203548 Description D.R. Horton, Inc., the largest
homebuilder in the U.S., was founded in 1978 and is a publicly
traded company on the New York Stock Exchange. It is engaged in the
construction and sale of high quality homes designed principally
for the entry-level and first time move-up markets. The Company
also provides mortgage financing and title services for homebuyers
through its mortgage and title subsidiaries. Please visit our
website at www.drhorton.com for more information.D.R. Horton, Inc.
is currently looking for a Digital Marketing Specialist-BLD. The
right candidate will be responsible for design, creation, and
delivery of marketing related content (written and graphical) that
supports marketing activities of a home builder division of D.R.
Horton, Inc. (DRH).Essential Duties and Responsibilities include
the following. Other duties may be assigned.--- -Strategize, plan,
maintain and manage content of all DRH social media initiatives
including Facebook, LinkedIn, etc.
--- -Ensure all content is approved, accurate and continuously
up-to-date. Keep corporate sites updated with fresh, relevant and
inviting content
--- -Report on the growth and analytics of all social media
initiatives
--- -Provide feedback and analysis to DRH Marketing and division
management on their social media, online content and email
marketing initiatives
--- -Train division users on approved practices and email marketing
platform changes
--- -Write and review web-based marketing content to ensure correct
grammar, accurate information and an engaging active tone
--- -Compose and develop SEO-friendly content for the company
website that effectively and correctly provides information on
company products and services
--- -Determine target audience, devise campaigns, and launch email
campaigns to create buzz or generate leads for the business
--- -Ensure messages are sent to those who have opted for messages
in proper form and template
--- -Uses email analytics to re-define current processes and
procedures
--- -Using Google Analytics, maintain and report on site's overall
domain, as well as individual market reports, as needed. Monitor
site usage metrics to identify trends and recommend
improvements
--- -Conducts all business in a professional and ethical manner to
serve customers and increase the goodwill and profit of the
company
--- -Ability to work overtime
--- -Stay up-to-date on social media and email best practices to
integrate them into the overall marketing strategy for the
business
--- -Assist in other areas of digital marketing that include, but
are not limited to, social media, web analytics, graphic design,
SEO, and SEM
--- -Participate in other corporate marketing initiatives on an as
needed basis
--- -Evaluate data integrity of the DRH division CRM databases and
recommend process improvements
--- -Train new sales personnel on CRM tool for effective data
capture
--- -Coordinate and execute all video production
--- -Participate in video pre-production strategy & planning
meetings; send meeting recap notes
--- -Work with marketing managers and outside vendors to clearly
outline expectations, setting pre-and post-production schedules
--- -Develops, implements and ensures brand consistency in video
development, editing, and production
--- -Research and stay on top of industry trends in video, audio
and photography
--- -Support users of the DRH website and the CRM system
Qualifications Required Qualifications
Keywords: D. R. Horton, Fort Worth , Digital Mktg Specialist-BUI, Advertising , Fort Worth, Texas
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