Marketing Operations Specialist
Company: System Soft Technologies
Location: Fort Worth
Posted on: August 8, 2022
Job Description:
Primary Duties: As the Marketing Operations Specialist, you will
flex your talents in tracking consumer journeys. You will own the
end-to-end processing of measuring campaign performance, and excel
in detecting opportunities to enhance that performance. You convey
insights and recommended actions verbally, visually and in written
format to any level of the organization, including technical,
non-technical and cross-functional audiences with clarity and
confidence. You are proficient in online and offline attribution
management. Responsibilities:
- Set up, maintain, and monitor the tracking and logistical
elements within the MarTech stack related to website tagging, email
and other outbound communication metrics, A/B experiments, online
and offline conversions, segmentation, and automation rules.
- Coordinate with Analysis and BI teams to develop and update
recurring and ad hoc reporting.
- Improve marketing channel operating efficiency by monitoring
attributions across the customer journey and providing attributions
insights aimed at conversion rate optimization.
- Work with Marketing and Analyst teams to enhance / develop
personas for key audiences. Translate those personas into targeting
criteria and assist in production forecasting by audience
- Identify areas of opportunity using competitive intelligence
data from your own research, internal demographic data sets, and
market gap analysis
- Research and monitor campaign respondent journeys (online and
offline) to identify friction points in the product or needed
improvements in the communication.
- Maintain Marketing tools and systems and identify opportunities
for improved efficiency or effectiveness. Train users on new
functionality as needed
Education:
- Bachelor's degree or equivalent Marketing experience
Required Experience:
- 4+ years related Marketing experience in a corporate
environment
Required Technical Skills & Abilities:
- Data-driven marketer with a strong business acumen
- Keen data management and interpretation skills
- Strong understanding of marketing execution and functional
areas within a B2C marketing organization
- Competency in marketing automation and advertising platforms
such as Iterable, Segment, Google Ads, NextRoll
- Working knowledge of data sets, data requirements, data
integrity rules, and data reporting
- Proficient in multi-touch attributions management
- Skilled in online tag management (Google Tag Manager,
FullStory, Heap, etc.)
- Hands-on consumer persona development and audience segmentation
experience
Personal Skills:
- Incredibly organized
- Strong verbal and written communication skills
- Invaluable knowledge of market, customer and competitor
trends
- Experienced presenter
- Analytical problem-solver
- Perceptive in detecting trend
Preferred Skills/Experience:
- Previously in a similar position within the financial serviced
industry
Keywords: System Soft Technologies, Fort Worth , Marketing Operations Specialist, Advertising , Fort Worth, Texas
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