Associate Director, Strategic Insights; US Vision Care

Company: Alcon MX
Location: Fort Worth
Posted on: February 22, 2021

Job Description:

Associate Director, Strategic Insights; US Vision Care Fort Worth - Main Partner with US Vision Care Brand leaders to understand the key business questions and develop a primary research plan including methodology to create the required insight(s). This role serves as a strategic partner in helping our brands leverage consumer and customer insights and data-driven analysis to drive performance and brand preference. Will work closely with the USVC marketing leadership team to better define market research needs/requirements, objectives and insights that can help drive actionable insights to win market share. ESSENTIAL JOB FUNCTIONS
--- Define key business questions aligned to the top USVC business priorities
--- Manage all aspects of research projects, from recommending methodologies, identifying suppliers, managing design and scope of research--
--- Provide expertise, coaching and training to brand leads on how to effectively gather qualitative and quantitative data and identify relevant customer insights
--- Brand health tracking on awareness and consumer equity perceptions for key USVC brands within a competitive context and among target consumer segments
--- Evaluate the impact of advertising efforts on key brand performance indicators
--- Identify brand strengths and weaknesses to guide branding efforts--
--- Regular engagement with brand marketing teams in order to ensure that research findings and insights are embedded in their business plans and strategies
--- Leverage internal and syndicated sources to provide insights and fact-based points of view on key business and strategic priorities and initiatives
--- Manage the USVC primary research budget and oversee vendor relationships, training, reporting systems, tools and insight development
--- Gather market research and competitive intelligence through a variety of tools--
--- Collaborate with global marketing peers to drive strong strategic alignment
--- Support leadership through ad-hoc requests--

• Bachelor's Degree or Equivalent years of directly related experience (or high school +15yrs; Assoc. +14yrs; M.S. +7yrs; PhD +6)
• The ability to fluently read, write, understand and communicate in English
• 7 Years of Relevant Experience Preferred Skills:
  • Prior marketing research and insights roles.
  • Proven quantitative and qualitative primary research experience that delivers business results Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information. Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information. Posted 6 Days Ago Full time R-2021-3321 About Us At Alcon, we are committed to helping people see better. We believe patients should have access to quality eye care regardless of their economic circumstances; however, barriers to good eye health exist for patients in both developed and emerging markets.--Alcon develops and manufactures innovative devices to serve the full life cycle of eye care needs. Its surgical group is one of the largest makers of equipment used for cataract removal and laser vision correction. Its consumer products include the well-known Opti-Free line of contact lens solutions and related products. Alcon, which was founded in 1945, sells its products in 180 countries worldwide.

Keywords: Alcon MX, Fort Worth , Associate Director, Strategic Insights; US Vision Care, Executive , Fort Worth, Texas