Content Marketing Manager (remote)

Company: Resilia
Location: Fort Worth
Posted on: May 15, 2022

Job Description:

This is an opportunity to share valuable resources, content, and stories of thousands of nonprofits organizations and be the voice of Resilia---s mission of powering people changing the world. About Resilia Resilia is a fast growing, venture backed, mission-driven SaaS startup powering a digital transformation in the nonprofit sector. Our mission is to strengthen nonprofit capacity and help grantors scale impact through data-driven technology solutions. Resilia---s three SaaS-based products help nonprofits achieve tax exempt status, build capacity in pursuit of becoming high performing organizations, while enabling corporations and foundations to support nonprofits beyond grant awards. As a company, Resilia was named 2022 Best Tech Startup in New Orleans, a Rising Star on the 2020 Forbes Cloud 100 list, VentureBeat's Companies to Watch list and Sevetri Wilson, Resilia---s Founder and CEO, has been recognized in Inc Magazine's 100 Women Building America's Most Innovative Companies and Pitchbook's top Black Tech Leaders list. For more information visit resilia.com. This is a remote role that may require occasional travel, including to Resilia---s New York and New Orleans offices for collaborative opportunities such as team retreats and gatherings. This role is expected to work either Eastern or Central hours. Market Opportunity Every nonprofit is unique and so are their capacity needs. Yet they find it difficult to access capacity building solutions that meet them where they are. Resilia---s mission is to strengthen and uplift nonprofit organizations by elevating their stories, driving advocacy efforts, and prioritizing those that are underserved through long-term capacity building. We serve nonprofits, foundations, corporations, governments, and other grantmakers, centered on trust-based philanthropy principles and meeting changemakers where they are. Resilia---s three Software-as-a-Services products are designed with a human touch. Nonprofit Formation - Empowers brand-new nonprofits to achieve tax exempt status while enabling annual compliance. Nonprofit Platform - Provides capacity building support in fundraising, board management, program management and the collection of data. Funder Program - Sponsored by grantmakers (foundations, governments, corporations), nonprofits are able to build mission-facing and back office capacity in a manner that best suits them. Resilia---s Funder Program meets nonprofits where they are through a combination of an online platform, 1:1 nonprofit coaching and peer-to-peer learning. With a first-to-market solution and a team of builders with extensive startup, nonprofit, and corporate experiences, Resilia is well poised to democratize technology in order to solve some of the social good sector---s biggest legacy challenges, while re-defining the notion of technology for good. About The Role Resilia---s Marketing team is a key growth driver for the company, supporting all three product lines while enabling brand awareness in a mission-first manner. Are you a talented writer looking to be a creative force for a mission-driven Saas company ? Are you someone who can see a content marketing strat egy from conception through execution and ongoing optimization - keeping your eye on the prize? Are you mesmerized by words and how they can make a world of difference? If so, join us and we'll build something amazing together Become Resilia---s first Content Marketing Manager . As a master educator and storyteller you will research, write, design, edit, publish, and A/B test top quality content - with attention to detail so great, even SEO meta descriptions are important to you. You are eager to drive traffic, acquire users, nurture relationships, and expand our digital footprint. This is an opportunity to share valuable resources, content, and stories of thousands of nonprofits organizations and be the voice of Resilia---s mission of powering people changing the world. What you will do Act as Resilia---s master marketing content crafter: producing creative, concise, inclusive, and error-free content Create and manage a content strategy and editorial calendar encompassing all three products lines - tying directly back to revenue strategy Manage, leverage, and strategically repurpose existing content library Own the content process, start to finish for various channels (social, website, blog posts, articles, emails, press releases, case studies, videos, lead magnets, info-graphics, etc.) Collaborate with stakeholders (Marketing, Sales, Customer Success, Product, Senior Leadership & R&D) to ensure synchronicity between marketing and all functions Partner with fellow marketing team members to leverage content, analyze and increase conversion rate Own organic content distribution strategy and execution (SEO, Pinterest, social media, and other organic channels) Optimize each medium, following and staying up to date on best practices Empathize with our users - learning about our customer journey and profiles Create, test and optimize lead capture landing pages to generate email signups in exchange for high-value content Perform market research and keyword research, and interview users, clients, and prospective clients to help create content pitches and inform decisions Analyze website traffic and behavior and content performance utilizing Google Analytics, Hotjar, Hubspot, and paid advertising platform data Manage external content writer, work with design agency, and collaborate with internal marketing team members to help bring your strategy and ideas into reality Leverage AI writing tools to create content, increase conversion rates, and maximize engagement Qualifications 5 years of experience developing B2B content or and/or content strategy at a B2BSaaS company, preferrably at a Nonprofit Tech / Tech for Good / Social good company 2 years nonprofit experience 2 years of experience with SEO and organic marketing 2 years of experience with A/B testing 1 years of social media media experience User empathy ability to translate complex products into compelling messaging Experience collaborating across functions (Marketing, Sales, Customer Success) Knowledge of latest marketing best practices, technologies and developments Strong verbal and written communication skills A data-driven mindset; strong desire to solve problems, optimize processes and manage data Working knowledge of (or eager willingness to rapidly learn): Pinterest, Google Search Console, Unbounce, Squarespace, SEM Rush, basic HTML, Facebook, Instagram, Twitter, LinkedIn, TikTok, Youtube, video creation/editing, Sprout Social, Hubspot, UTM Tracking Expert level proficiency with Google Analytics, Canva or Adobe Photoshop, SEO, G-Suite About You Researcher, phenomenal writer, copy editor Great eye for design - you know your way around Canva or Adobe Photoshop to create basic attractive graphics or edit photos, and can communicate your ideas to designers Strong project manager who can oversee and prioritize various projects running simultaneously Ability to build trust and inclusive relationships with various stakeholders including those with different backgrounds, life experiences and expertise Committed to supporting a diverse, inclusive, and collaborative work environment Self-starter with a high level of intellectual curiosity that executes independently and takes incredible pride in their work; willingness and ability to learn new concepts A passion for social media, content marketing, and supporting nonprofits Compensation & Benefits Why Resilia? Resilia powers the people changing the world. Resilia is an inclusive and welcoming workplace where our team thrives on collaboration, creativity, innovation, and fun. We are proud to offer competitive salary commensurate with experience and excellent benefits including unlimited PTO, medical, dental, vision and life insurance, a 401k program, mental health support, a healthcare advocate, short-term disability, and commuter benefits, with potential for equity stake in a fast growing company. Resilia is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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