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Director of Sales and Marketing

Company: AC Hotel Fort Worth
Location: Fort Worth
Posted on: August 8, 2022

Job Description:


Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel.

Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.

Provide goals and motivate the team to achieve them.

Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.

Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Business Plan, Budget, Lead Management System, Pace Reports, Top accounts and Action plans.

Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.

Participate in local CVB, Chamber and other related industry events or organizations.

Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Crescent programs.

Interface with Brand and Crescent corporate team, utilizing all best practices and tools.

Meet with and entertain clients, some of which will require travel.

Communicate both verbally and in writing, and conduct presentations, as needed.

Initiate preparation of annual Business Plan and Budget and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.

Ensure team focus on guest satisfaction for all group attendees

Organize and/or attend scheduled Sales and Hotel Department related meetings.

Comply with attendance rules and be available to work on a regular basis.

Perform any other job related duties as assigned.


3 years of experience as a Director of Sales and Marketing in a hotel of similar size.


Excellent communication, interpersonal, sales and closing skills.

Ability to lead, recruit, and motivate a team.

Brand knowledge a plus.

Delphi.fdc and Profit Sword proficiency a plus.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: AC Hotel Fort Worth, Fort Worth , Director of Sales and Marketing, Executive , Fort Worth, Texas

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