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Director- Consumer Data & Analytics

Company: Canyon Ranch
Location: Fort Worth
Posted on: November 26, 2022

Job Description:

Canyon Ranch inspires your well way of life. Since 1979, Canyon Ranch has been a trailblazer and leader of the integrative wellness lifestyle through immersive, life-changing destinations in Tucson, Arizona and Lenox, Massachusetts, a wellness retreat in Woodside, California and the largest day spa in North America at The Venetian Resort in Las Vegas. Canyon Ranch guests experience lasting transformation through curated pathways that answer their wellness intentions. We deliver personal guidance from world-class experts in health & performance, food & nutrition, spa & beauty, fitness & movement, and mind & spirit that inspire proven, lasting impact on Canyon Ranch members as they pursue their well path. Responsibilities We areseeking aDirector of ConsumerData & Analyticstoincrease the personalizationofour well-established,transformationalbrandthrough amore detailed understanding of our customers and customer segments. This role will work closely with thebusiness and technology focusedcolleaguesdriving theimplementationof our new CRM systemandwill be a heavyday-to-day userofthisCRM system,using a centralized 360 view of the customer to drive valuable insights.This is an exciting position for a data-driven individual who thrives in a fast-paced environment and craves the opportunity to trailblaze and take ownership of a new program.Ourgoal is touse our new digital layer to increase customer conversion and retentionlong-termacross the many differentaspects of the Canyon Ranch experience.

The Director of Consumer Data & Analytics will increase the personalization of the Canyon Ranch experience through a more detailed understanding of our consumers and consumer segments. This role will work closely with business and technology focused colleagues driving the implementation of a new CRM system and will be a heavy day-to-day user of this CRM system, using a centralized 360 view of the customer to drive valuable insights. In addition, this role will lead business analytics by pulling business data from various systems, analyzing this data and providing actionable insights to achieve the goals of the organization. This is a position for a data-driven individual who thrives in a fast-paced environment and craves the opportunity to trailblaze and take ownership of a new function. The overarching goal will be to increase consumer lifetime value through the entire Canyon Ranch ecosystem as the brand continues to evolve and grow. Qualifications BS/BA in a relevant field or related discipline (Mathematics, Statistics, Engineering, Physics, or Quantitative Economics, etc.)
MBA or other advanced degree, or equivalent experience, a plus.
10+ years of experience working with CRM, and customer analytics in hospitality, travel, retail, or consulting environment
Proven track record with the following: Calculating lifetime value, customer acquisition costs and other metrics related to customer segmentation
Driving marketing analytics to enhance effectiveness of marketing and ecommerce engines and drive revenue growth CRM technology and other marketing tools (e.g., Salesforce, Braze, Segment)
Deriving compelling, actionable business insights through tools such as Power BI, SQL, R, Python, and / or other advanced statistical techniques
Database metrics (e.g., CLV and related metrics)
Data science and developing data driven roadmaps
Cross-functional teams (e.g., data science, data engineering, customer service, marketing) using Agile ways of working
Customer campaigns and resolving issues as they arise
A Passion for health, wellness and fitness, and related interests is strongly preferred Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.

Keywords: Canyon Ranch, Fort Worth , Director- Consumer Data & Analytics, Executive , Fort Worth, Texas

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