Strategic Brand Manager

Company: Lady Bird Talent
Location: Fort Worth
Posted on: May 28, 2023

Job Description:

About the job Strategic Brand Manager
We are on the hunt for a Strategic Brand Manager to support our growth!
How Are We Different?
Storytelling is the opposite of the old-school ad agency that prioritizes one-time sales over lasting customer relationships. We help small-to-medium-sized businesses grow by giving them the tools, resources, strategy, and support they need to craft and share their stories.
Were on a mission to encourage entrepreneurship and make starting and growing a small business easier than ever before, because we believe when small businesses thrive, cities and communities prosper.
6th Ave Storytelling is a team of creative experts who, together, have helped dozens of businesses build standout brands and boost their bottom lines with the power of story. We live and breathe our core values, always putting people first.
6th Ave Storytelling believes the best stories are told when all of our voices are heard. Storytelling is creating an inclusive workplace that promotes and values diversity of all types. Our commitment to inclusion across race, gender, age, religion, identity, disability, and experience enables our ability to tell our client's stories with depth and humanity. Diversity fuels these stories. We strive to manage special accommodations for all employees and hold an open-door policy within our organization toward reporting and mitigating discrimination of any kind.
Check out our website to see who we are - www.6thavestorytelling.com
What Youll Do:
Client Relations

• Leads presentation of client deliverables
• Onboards new clients; sets and maintains healthy working relationships
• Leads client communication including expectations, timelines, requests, approvals, etc.
• Develops meaningful client relationships by resolving issues, expressing empathy, and delivering excellent work (an experience that the client will tell others about)
• Identifies and proposes additional services to clients in an effort to achieve their marketing goals Brand Strategy
  • Identifies insights, challenges, and opportunities for clients through a deep knowledge of marketing strategies and their clients story and objectives
  • Leads the development of brand language, positioning, and big-picture marketing strategy
  • Acts as a final approver on all client deliverables
  • Works alongside the creative director to lead the planning and development of strategic project deliverables
  • Determines and communicates project budgets to Project Manager
  • Leads Project Manager to execute efficient, high value projects Research
    • Leads the team in the implementation of new service offerings and deliverables based on changing markets and trends What You Should Have:
      • The desire and ability to become an expert in small business marketing
      • 7+ years proven experience leading and executing marketing strategies and teams, preferably for a small to medium sized business
      • A background in creative copywriting and graphic design / art direction
      • Project and team management experience
      • Experience working on a variety of projects, including branding, websites, photo, video, etc. What Youll Get:
        • Competitive Salary - $80,000-$90,000 (based on experience level)
        • Flexibility - We utilize hybrid work models. Our team works in our Fort Worth HQ about 50-60% of the time. We are a company built from community, but incorporate flexibility in how you work.
        • Fully Covered Healthcare for YOU - Storytelling offers a PPO or High Deductible / HDHP plan that covers 100% of our employees premiums.
        • Unlimited PTO
        • Culture and Community - We are believers in culture and community - it is the core of everything that we do! We are a team that works hard, has fun, and celebrates well!
          Parental Leave - for birthing and non-birthing parents.
          What a refreshing change? Its time to get in touch!

Keywords: Lady Bird Talent, Fort Worth , Strategic Brand Manager, Executive , Fort Worth, Texas