Sponsorships and Events Specialist

Company: Lucchese Bootmaker
Location: Dallas
Posted on: February 13, 2026

Job Description:

Job Description Job Description Job Summary: Lucchese Bootmaker is seeking an organized and proactive Sponsorships & Events Specialist to support the planning and execution of sponsorships and event activations that include but are not limited to: Dallas Cowboys, University of Texas, Houston Rodeo, National Finals Rodeo (NFR), and more. Reporting to the Senior Manager of Sponsorships & Events, this role will assist with sponsorship management, event logistics, and cross-functional communication to help bring premium brand experiences to life. Job Scope: This position plays a key role in maintaining strong partner relationships and ensuring that all sponsorship and event efforts reflect Lucchese’s heritage, brand values, and commercial goals and delivering the utmost focus on customer-centricity. Duties/Responsibilities: Lead minor sports related sponsorships, gala sponsorships, and local events from planning to execution Coordinate and execute special or quick-turn projects with accuracy and urgency Input and manage Airtable projects for sports, entertainment, and event sponsorship contractual deliverables Support on-site event activations as needed, including planning, logistics, setup, and hospitality Facilitate vendor contract negotiations and coordinate deliveries to ensure timely delivery of materials and services, within budget Assess sponsorships and events to ensure employee understanding, customer satisfaction, budget alignment, and profitability Work closely with the product and distribution teams to facilitate product TOs, shipping coordination, and IT support for events Collaborate with digital team to promote sponsorship opportunities through social media, email campaigns, and website Submit and track invoices, vendor payments, and gift cards with the accounting team Maintain inventory of displays and other equipment in Airtable Addresses staff and customer questions and complaints and works to reach resolution Collaborates with internal stakeholders to develop event budgets Maintain brand standards across all experiential touchpoints and partner-facing materials Lead generation via research and identifying companies, organizations, and individuals interested in sponsoring events or programs Maintains a detailed database of current and potential sponsors; personal details such as contact information and sponsorship history Contribute to tracking KPIs and compiling performance recaps Proposes improvements or innovative programs to stimulate business or increase efficiency and efficacy of operations All other duties as assigned Required Skills/Abilities: Strong project management and organization skills with excellent attention to detail Clear and professional communication skills; confident working with internal and external partners Customer-centric, solution-oriented mindset with willingness to take initiative and learn Deep appreciation for luxury, heritage, and craftsmanship—and an intuitive understanding of Lucchese’s consumer and positioning. Education, Experience, and/or Certifications: College Bachelor’s Degree; prefer Business Administration, Marketing, Sports Management, or related degree programs 1-3 years of experience in brand partnerships, sponsorships, event marketing, prefer within the sports, retail, or premium goods sectors Must have valid driver’s license Physical Requirements: Prolonged periods of walking, standing, and sitting in an office environment and field environment for events. Must be able to lift up to 25 pounds at times. Must be able to see, hear, listen, and effectively communicate Willingness to travel up to 50% as business requires, including weekends and evenings during major activations or events. Required travel by car, or airplane, as necessary depending on the event.

Keywords: Lucchese Bootmaker, Fort Worth , Sponsorships and Events Specialist, Logistics, Transportation & Drivers , Dallas, Texas