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Head of Marketing - Digital

Company: Alcon MX
Location: Fort Worth
Posted on: September 13, 2020

Job Description:

Responsible to define and drive end-to-end marketing strategies, including channels, budget, branding and content.

Customer and consumer mindset

Work closely with Head of Product to ensure unified experience across brand spanning the entire customer journey from initial enrollment to renewal.

Communicate marketplace and MARLO marketing strategy to key stakeholders, including Alcon senior leadership.

Work closely with the Head of Product and Head of Strategy to ensure a unified experience across brand.

Manage competition and risks in the marketplace, with constant evaluation and in-depth understanding of market and ECP, priorities, key business economics and the differentiated value proposition of products.

Own strategy for brand partnership and coordinate closely with operations and sales on execution.

Coordinate closely with MARLO Head of Sales on all market activities.

Glean consumer and ECP insights from marketing activities, analytics, and sales performance to help shape our strategy and product roadmap.

Define and validate core KPIs to drive adoption and utilization.

Maintain close communication with Alcon brand marketing teams to avoid potential conflicts and identify opportunities for co-marketing.

Cultivate a high-performing, one-team culture on the MARLO digital team.

Leads strategy and execution for MARLO ensuring delivery against P&L and market growth targets.

Design commercial programs to drive adoption and utilization.

Set the overall brand marketing strategy for both consumers and customers.

Lead annual planning process for assigned brand(s), project(s) and/or cross-brand strategy.

Lead short-medium term (1-3yrs) brand strategy development and alignment, working with marketing science, product, sales, engineering and operations, along with Global VC and US.

Ensure brand growth and P&L targets are met.

Oversee brand media, advertising and marketing program development and execution.

Continually monitor and optimize brand programs to ensure effectiveness and execution of channel plans, consumer plans, and professional plans.

Lead insight development of business, category and competitive trends to develop business

strategies and tactics.

Proactively make recommendations to modify annual plan to address gaps and ensure brand objectives are met.

Oversee development of technical/clinical messaging and tools for sales team.

Development of ECP, practice and patient facing tools.

Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information. Equal Employment Opportunity Posters: If you’d like to view a copy of the Alcon’s affirmative action plan or policy statement, please email alcon.er@alcon.com.

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs).

• The ability to fluently read, write, understand and communicate in English.

• 10 Years of Relevant Experience.

• 6 Years of Demonstrated Leadership.

•Expert in developing brand strategy and marketing plan

•Command and control of brand positioning and messaging

•Well versed at marketing through a sales team (not solely focused on direct to consumer tactics)

•Ability to manage an agency (within budget)

•Experience managing a marketing team

•Brand launch experience

•Ability to work in ambiguity

***Experience working in a regulated environment

Real go getters- roll up your sleeves, not a delegator

Preferred

•Knowledge of the vision care landscape

•Experience working in digital or with digital marketing tactics

Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.

Posted 5 Days Ago

296006BR

About Us At Alcon, we are committed to helping people see better. We believe patients should have access to quality eye care regardless of their economic circumstances; however, barriers to good eye health exist for patients in both developed and emerging markets. Alcon develops and manufactures innovative devices to serve the full life cycle of eye care needs. Its surgical group is one of the largest makers of equipment used for cataract removal and laser vision correction. Its consumer products include the well-known Opti-Free line of contact lens solutions and related products. Alcon, which was founded in 1945, sells its products in 180 countries worldwide.

Keywords: Alcon MX, Fort Worth , Head of Marketing - Digital, Other , Fort Worth, Texas

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