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Junior Digital Marketing Analyst

Company: Insight Global
Location: Fort Worth
Posted on: October 11, 2021

Job Description:

Strategy/Planning:

Assist in the development of content strategy and dissemination across channels and across the customer's journey to drive engagement and actionable results

Use data and insights to evaluate tactics and campaigns and contribute to strategy development

Provide routine deep-dive analysis of digital marketing channel performance (email, paid search, organic search, paid social, affiliates and display)

Ensure that all new website features and enhancements are properly tracked in Google Analytics. Function as the main POC for Google Analytics implementations and partner with digital strategists and platform team members to ensure accurate tagging and tracking

Measurement/Reporting:

Compile, integrate and analyze digital campaign performance and customer data across multiple tactics and platforms

Use KPIs, diagnostics, drivers and trends to measure performance against business goals

Apply data insights by giving recommendations that inform and influence marketing strategy

Design data visualizations and build accurate reports and dashboards

Work on independent projects assigned at the discretion of manager


Agency experience

Bachelors in computer science or computer math
0-2 years of exp. Could be a internship

Analytics certification

Google suites

Reporting out of tableau and catflix

Adobe and google analytics, facebook business, linkedin ads, sales force. Tableau visualization

Keywords: Insight Global, Fort Worth , Junior Digital Marketing Analyst, Other , Fort Worth, Texas

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