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Director Of Digital Strategy

Company: Insight Global
Location: Fort Worth
Posted on: October 14, 2021

Job Description:

The director of digital strategy is responsible for guiding an overall strategy for clients. Will have an integrated approach across all digital channels including paid and organic.. This holistic view will ensure that all strategies are aligned and working together for each client. They will lead the digital analytics team in developing and implementing strategies and insights and will work closely with the media, social, web, creative and account management teams to identify client KPIs, opportunities and objectives.

The director of digital strategy communicates regularly with clients via meetings, digital strategy presentations and reports, and he/she will also play a key role in new business development through research, strategy development and presentations.

Leads creation of integrated digital strategy that threads through both paid and organic efforts

Collaborates with internal teams to identify campaign and channel-specific goals and build an infrastructure to measure performance and optimization opportunities

Acts as the conduit between account service, creative, web, social and digital media teams to ensure a valuable and effective execution of digital campaigns across all fronts

Leads a team to support, facilitate and enhance digital marketing efforts

Oversees the reporting process and encourages compelling analytical stories with a clearly defined data strategy, consistent tracking and insightful analysis

Serves as subject-matter expert for CRM, data, email, marketing automation, landing pages and SEO

Agency liaison for client support teams/partners related to digital marketing and translating digital strategies into executional needs

Initiates digital education opportunities, including trainings, lunch and learns, certifications and conferences

Fosters digital marketing vendor relationships and maintains databases

Supports business development efforts for new and existing clients through digital research, analytically based recommendations and trend awareness

All-inclusive understanding of strategies and tactics related to digital media, social media marketing, email marketing and websites

Hands-on experience with web analytics tools, optimization and A/B testing tools, tag management and data visualization tools, such as TapClicks or Tableau

Familiarity with third-party ad servers, like DoubleClick, Atlas or Sizmek.

Must have at least seven years of experience in digital marketing and strategy development

Keywords: Insight Global, Fort Worth , Director Of Digital Strategy, Other , Fort Worth, Texas

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