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Senior Audience Growth & Engagement Producer

Company: McClatchy
Location: Fort Worth
Posted on: November 22, 2021

Job Description:

The Fort Worth Star-Telegram is seeking a Senior Audience Growth + Engagement Producer to be the on-the-ground-champion for daily execution of audience growth strategies that amplify our content and reader engagement strategies that better connect our newsrooms to communities.
You'll engage with readers on a variety of platforms, from social media to live events; grow our newsletter offerings; and help launch additional news-related products. You'll provide daily feedback and coaching to Star-Telegram editors and reporters on SEO headlines/keywords, story format, breaking news distribution, and writing with an audience focus. You may also be called on to create promotion plans for story, video and audio presentation and distribution.
This role requires a journalist who understands how to glean what our audience needs from us and transform what they hear into engagement tactics that reach beyond posting content. They are the masters of developing an engagement strategy that daily produces diversified digital experiences and manages our mid-conversion funnel.
The Sr. Audience Growth + Engagement Producer reports to the Editor, Audience Development. This position works closely with audience growth team members who work with The Kansas City Star and The Wichita Eagle newsrooms.
Key responsibilities:

  • Serve as a daily point of contact for newsroom guidance on content distribution that promotes audience growth. This includes:

    • Leading critical news meetings with an audience focus.

    • Leveraging data to make real-time decisions that will amplify content.

    • Creating engagement opportunities on the day's top pieces of content.

    • Collaborating with the SEO team to identify best practices and evergreen topics.

    • Implement engagement strategies that focus on initiating conversations and building community conversations.

    • Regularly analyze performance data to improve engagement strategies, and offer feedback to newsrooms.

    • Experiment with and implement strategies that increase audience growth and engagement, including popup newsletters; alert strategy; content data analysis; and A/B testing of headlines.


      • 2+ years of experience, preferably in a digital media organization

      • Reliable news judgment

      • A proven track record of growing and engaging audiences

      • A deep understanding of social media best practices and newsletter strategies

      • A way with headlines and an understanding of what works on different platforms

      • Must work comfortably in a job that will be fast-paced, data-driven, shaped by experimentation

      • Extensive experience with real-time analytics platforms

      • Curious about and aware of audience trends in the digital media space

      • Reporting and editing experience a plus

      • A demonstrated ability to learn new skills

      • Occasional travel may be required

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Keywords: McClatchy, Fort Worth , Senior Audience Growth & Engagement Producer, Other , Fort Worth, Texas

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