Demand Generation Specialist - Fully Remote
Company: Sierra Interactive
Location: Fort Worth
Posted on: May 15, 2022
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Job Description:
Sierra Interactive is a leading real estate technology platform
serving thousands of real estate agents, teams, and brokers across
the U.S. and Canada. In business for more than 10 years, we are
self-funded, financially independent, profitable and high growth.
We launched our first SaaS product a few years ago and were
thrilled with the response. We---ve more than doubled our user base
in the past two years and continue to experience strong growth. Our
clients have helped us to crystallize an exciting roadmap for the
next few years---and that---s where you come in. About this role:
The Demand Generation Specialist is responsible for creating and
executing high-impact strategies and programs to improve brand
awareness and customer acquisition across all channels. This person
will collaborate with Customer Success, Product and other Growth
team functions like Sales and Revenue Operations to identify
opportunities and develop and execute programs and campaigns that
drive pipeline and revenue growth. The Demand Generation Specialist
will have knowledge of demand generation principles, understand the
difference between demand generation and lead generation and will
have experience in digital marketing, email marketing, content
marketing, product marketing, social media, paid search/social,
website conversion optimization and marketing automation. The
person in this role must be a strategic thinker who understands how
to measure the success of a campaign and make improvements based on
performance analysis. The ideal candidate is also ready and willing
to execute on a variety of deliverables to ensure success. This
position reports directly to the Marketing and Communications
Manager. Day-to-Day, you will: Develop strategic customer
acquisition, expansion and retention marketing programs to drive
growth and maximize immediate and long-term ROI Strategize and
execute on omnichannel TOFU, MOFU and BOFU demand generation
campaigns and develop ways to scale and optimize them Work
cross-functionally with growth, customer success and product teams
to meet revenue growth targets Understand deeply the lifecycle of
customers and use those insights to identify opportunities for
growth and optimize approaches Help develop rich content (blogs,
whitepapers, videos, webinars, etc.) and content distribution
strategies that attract a qualified audience, positions Sierra as a
thought leader, keeps Sierra top of mind and optimizes conversion
opportunities across the funnel Conduct market research, including
competitive analyses, to better identify target audiences and how
to attract them Understand Sierra---s product offering and how to
message and position it effectively Monitor, analyze and report on
established KPIs to ensure marketing ROI Assist with building and
refining contact database within the CRM platform In partnership
with the Marketing and Communications Manager, continuously test
and validate new channels, strategies, copy and creative Travel
occasionally to attend sponsored events in the U.S. and Canada
Requirements Bachelor---s degree in marketing, communications,
business or related field 2-3 years demand generation marketing
experience at a B2B SaaS company Entrepreneurial individual
contributor who can work independently and with many competing
priorities Experience with Customer Relationship Management (CRM)
systems Track record of driving results through multiple marketing
channels for a B2B company Results-oriented with a strong business
sense and analytical skills Have excellent verbal and written
communication skills Highly resourceful and creative and has the
ability to think strategically Ability and willingness to learn
fast and pick up new things easily A fearless ability to adapt to
change and work well in varied scenarios with cross-functional
teams, managing multiple deadlines and priorities as business needs
evolve Impeccable organizational skills, attention to detail and
follow-through Must be a collaborative team player with effective
relationship-building skills Ability to effectively plan,
anticipate and take appropriate action in a proactive manner A
flexible attitude with respect to work assignments and strong
desire to learn and grow Bonus points if: You have an MBA or other
advanced degree You have a real estate or real estate tech
background You have experience working with HubSpot Benefits 100%
remote work. Competitive compensation. Paid holidays and paid time
off. Company-provided health / vision / dental insurance 401k
retirement employer matching contributions (up to 4% matching). A
respectful and open work environment. Something else that---s
important to you? Talk to us. We---re flexible and committed to
providing a healthy work environment where great people can
thrive.
Keywords: Sierra Interactive, Fort Worth , Demand Generation Specialist - Fully Remote, Other , Fort Worth, Texas
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