National Marketing Director-Franchise

Company: Insperity
Location: Dallas
Posted on: February 18, 2026

Job Description:

Job Description Job Description Description & Requirements National Marketing Director- Franchise Ready to step into a senior leadership role that offers the opportunity to shape and drive high-impact marketing across a national franchise network while providing operational leadership during the transition to a Global Chief Marketing Officer model? As the National Marketing Director , you will work closely with global teams to ensure consistent governance, data-led decision making, and strong brand adoption-leading national campaigns, local area marketing execution, franchise partner engagement, digital collaboration, and people leadership to deliver measurable results across the US market. Best-in-Class Benefits and Perks: Our client values the time and efforts of their employees. They offer competitive compensation of $140,000 annually, plus commissions and an extensive benefits package, including: Comprehensive health coverage: Medical, dental, and vision insurance Robust retirement planning: 401(k) plan available with employer matching Financial security: Life and disability insurance for added protection Flexible financial options: Health savings and flexible spending accounts offered Well-being and work-life balance: Paid time off, flexible schedule, and remote work choices provided Additionally, they strive to create the best possible environment for their employees, where individuals can learn and grow within the company. They aim to provide a collaborative environment where everyone feels encouraged to contribute to their processes, decisions, planning, and culture. To succeed, you should have: Bachelor's degree in Marketing, Business, or a related discipline; MBA highly regarded. Minimum 8 years' experience in senior marketing leadership, ideally within franchising or multi-site retail environments. Demonstrated expertise in national campaigns, omnichannel and digital marketing, mar-tech platforms, agency management, and oversight of multi-million-dollar budgets. Commercially astute and analytically driven leader with persuasive communication skills, proven stakeholder influence, and the ability to operate effectively in a fast-paced, evolving environment. Your essential duties and responsibilities as the National Marketing Director will include: Lead and execute national and regional marketing programs that drive measurable ROI, brand consistency, and network growth. Ensure franchise partner adoption of local area marketing initiatives aligned with brand standards and business objectives. Manage agency relationships and digital performance, maintaining accountability for marketing KPIs, lead generation, and conversion outcomes. Lead, mentor, and coordinate USA marketing teams while enabling cross-functional collaboration across operations, finance, and franchise development. Oversee marketing budgets, reporting, and governance, ensuring transparent management of funds, accurate performance reporting, and alignment with global marketing strategy. Ready to Lead Marketing That Makes Waves? Step into a high-impact leadership role where you'll drive national campaigns, inspire franchise partners, and shape a brand's growth across the US. Bring your strategic vision, commercial insight, and creativity to deliver measurable results and elevate marketing to new heights. Our client is an equal opportunity employer that welcomes and encourages diversity in the workplace. It does not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. PRO ZCL

Keywords: Insperity, Fort Worth , National Marketing Director-Franchise, PR / Public Relations , Dallas, Texas