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Marketing Coordinator

Company: AirCo Air Conditioning
Location: Fort Worth
Posted on: May 16, 2022

Job Description:

Job DescriptionAt AirCo Air Conditioning Heating and Plumbing, we attribute much of our success to the strength of our marketing division. To build on this momentum, we're searching for a highly qualified marketing coordinator. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.Reports to: General Manager Pay Range: 45k - 65K DOEObjectives of this Role

  • Assist in the development and implementation of the company's brand strategy
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Prepare marketing activity reports and metrics for measuring program success
  • Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the teamDaily and Monthly Responsibilities
    • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
    • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
    • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
    • Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
    • Complete other duties at the discretion of management.Skills and Qualifications
      • Bachelor's degree in marketing, advertising, or communications
      • Graphic design experience
      • Past work experience as a marketing coordinator or similar role
      • Knowledge of traditional and digital marketing, content marketing, and social media marketing
      • Experience with research using data analytics software
      • Excellent writing, communication, and presentation skills
      • Proficient in Microsoft Office Preferred Qualifications
        • Familiarity with ServiceTitan
        • Have worked in HVAC, Plumbing or Electrical companies

Keywords: AirCo Air Conditioning, Fort Worth , Marketing Coordinator, Professions , Fort Worth, Texas

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